kyrene tam's portfolio

BRAND IDENTITY + MERCH DESIGN

Caltopia

Brand identity and merchandise design for UC Berkeley's 2-day interactive festival.

ROLE

Graphic Designer &
Social Media Manager

TEAM

4 Designers

TIMELINE

Apr 2025 - Aug 2025

TOOLS

Ps, Ae, Figma

WHAT IS CALTOPIA?

Caltopia is a two-day interactive festival that introduces over 10k+ students to 100+ brands aligned with the Cal.

Every year, Caltopia invites a wide range of vendors to campus to help students jump-start their school year with engaging experiences.

OVERVIEW

My Role

As the graphic designer, I worked with 3 designers and the head of Caltopia. I developed the visual elements of the campaign's brand identity.

The Objective

I was tasked with designing the brand identity, designing merch (t-shirts, stickers, and banners) to showcase Caltopia.

OVERVIEW

My Role

As the graphic designer, I worked with the head of Cal Esports. I developed the visual elements of the campaign's brand identity and applied the branding to promotional social media assets.

The Objective

I was tasked with designing brand identity and digital promotional assets to showcase our esports team and the Cal Esports community on the UCEI social platform.