kyrene tam's portfolio

SOCIAL MEDIA DESIGN

Cal Esports

Creative direction & visual identity for Cal Esports' UCEI 2025 social media promotional campaign.

ROLE

Graphic Designer &
Social Media Manager

TEAM

1 Designer

TIMELINE

Nov 2024 - Dec 2024

TOOLS

Ps, Ae, Figma

WHO IS CAL ESPORTS?

Cal Esports is UC Berkeley's official esports organization that fields competitive teams & supports the gaming community.

Every year, Cal Esports participates in UCEI, the University of California Esports Initiative, where its teams compete against other schools in a 2-day tournament.

OVERVIEW

My Role

As the graphic designer, I worked with the head of Cal Esports. I developed the visual elements of the campaign's brand identity and applied the branding to promotional social media assets.

The Objective

I was tasked with designing brand identity and digital promotional assets to showcase our esports team and the Cal Esports community on the UCEI social platform.

OVERVIEW

My Role

The Objective

I was tasked with designing brand identity and digital promotional assets to showcase our esports team and the Cal Esports community on the UCEI social platform.